The Latest From Ad Age’s TV Spots of the Week

  • 1 min read

Well, we have to say goodbye to the Miller Lite Catfight spots (see below) but we can continue to revel in the creativity of our fellow brethren with this weeks collection of spots. There in a nose ring fest for Heineken, some common sense from AllTel, Edmund Hilary climbs Everest for Toyota, Old Navy does a Love Boat spoof, and Denis Leary beats the crap out of a car for Quaker State. OK, so maybe they aren’t all that creative.

Picture of Steve Hall

Steve Hall

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Psychology says the boomer men now entering their late 60s and 70s are carrying a specific kind of unhappiness that has almost no cultural language — they were raised to provide, protect and endure, and most of them did all three brilliantly, and the cruelest reward for a lifetime of quiet service is discovering that the role was the entire identity and without it there’s a man underneath who was never introduced to anyone including himself

Psychology says the boomer men now entering their late 60s and 70s are carrying a specific kind of unhappiness that has almost no cultural language — they were raised to provide, protect and endure, and most of them did all three brilliantly, and the cruelest reward for a lifetime of quiet service is discovering that the role was the entire identity and without it there’s a man underneath who was never introduced to anyone including himself

Global English Editing
A psychologist explains why people who’ve found inner peace often seem disengaged or distant to their families — they’re not checked out, they’ve stopped absorbing everyone else’s emotional dysregulation as a personal responsibility to fix

A psychologist explains why people who’ve found inner peace often seem disengaged or distant to their families — they’re not checked out, they’ve stopped absorbing everyone else’s emotional dysregulation as a personal responsibility to fix

Global English Editing
Psychology says people over 60 who still play CDs aren’t resisting technology — they’re protecting a ritual that required intention and commitment and the act of holding an album and choosing it is a ceremony that streaming destroyed by making every song equally weightless and their refusal to let go is a refusal to let music become background noise in a life where too much is already disappearing

Psychology says people over 60 who still play CDs aren’t resisting technology — they’re protecting a ritual that required intention and commitment and the act of holding an album and choosing it is a ceremony that streaming destroyed by making every song equally weightless and their refusal to let go is a refusal to let music become background noise in a life where too much is already disappearing

Global English Editing
I’m 37 and I’ve noticed that whenever there’s a crisis everyone turns to me like I have answers – and the hardest part isn’t solving the problem, it’s that nobody ever asks if I’m okay because they need me to be the steady one and I’ve forgotten how to be anything else

I’m 37 and I’ve noticed that whenever there’s a crisis everyone turns to me like I have answers – and the hardest part isn’t solving the problem, it’s that nobody ever asks if I’m okay because they need me to be the steady one and I’ve forgotten how to be anything else

Global English Editing
I’m 73 and I keep the television on from six in the morning until I fall asleep — not because I’m watching it, but because the sound of other people talking fills the exact shape of the silence my family left when they stopped needing this house, and some mornings a commercial says “good morning” before anyone real does

I’m 73 and I keep the television on from six in the morning until I fall asleep — not because I’m watching it, but because the sound of other people talking fills the exact shape of the silence my family left when they stopped needing this house, and some mornings a commercial says “good morning” before anyone real does

Global English Editing
Your Boomer mother didn’t stop having dreams when she had you — she just stopped mentioning them because every time she said “I used to want to” someone in the room made it about guilt, and eventually she learned that the safest place to keep an unlived life was inside a sentence that started with “it doesn’t matter anymore”

Your Boomer mother didn’t stop having dreams when she had you — she just stopped mentioning them because every time she said “I used to want to” someone in the room made it about guilt, and eventually she learned that the safest place to keep an unlived life was inside a sentence that started with “it doesn’t matter anymore”

Global English Editing
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