In an odd sort of reverse back stab, this new The Ladders commercial, Chairs, from Fallon delivers a confusing message. Confusing because The Ladders’ purpose is to serve those with jobs in the $100K plus range. Not the little guy. The big guy.
So how do they explain that in this new television commercial? By shooting and lassoing the big guy and kindly letting all the little ones go free. A mixed message at best.
And, yes, we know it’s a metaphor. Still.
