The Great Cross Media Effectiveness Debate

  • 1 min read

Over on the other weblog I have, MarketingFix, and on a discussion forum I belong to, a great debate has raged on about a study referenced in the post below that concluded a very enlightening fact about the mix of offline and online media: that the shift of media dollars from offline (specifically TV) to online increased schedule delivery. You can read about it here. Several people chose to rip apart the methodology of the study without having reviewed the actual study. But my friend and co-blogger on MarketingFix, Rick Bruner, pointed out very gracefully that research is directional. And that taken in combination with other factors, it can be very valuable. It will never answer all the questions. There is always a margin for error. But the fact remains, there is indicative evidence that moving media dollars to the web will increase the delivery of your media schedule. Read up on it and decide for yourself

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

Psychology says the reason older adults talk to their pets with more honesty than they talk to their families isn’t eccentricity, it’s that the animal offers something almost no human relationship can sustain—complete emotional availability without judgment, agenda, or the possibility that today’s vulnerability will be referenced in tomorrow’s argument

Psychology says the reason older adults talk to their pets with more honesty than they talk to their families isn’t eccentricity, it’s that the animal offers something almost no human relationship can sustain—complete emotional availability without judgment, agenda, or the possibility that today’s vulnerability will be referenced in tomorrow’s argument

Global English Editing
Nobody talks about the version of loneliness that lives inside a perfectly fine marriage—the kind where nothing is wrong, nobody is cruel, the partnership functions exactly as designed—but somewhere around year twenty-five one person realized they’d been having their most honest conversations in their own head

Nobody talks about the version of loneliness that lives inside a perfectly fine marriage—the kind where nothing is wrong, nobody is cruel, the partnership functions exactly as designed—but somewhere around year twenty-five one person realized they’d been having their most honest conversations in their own head

Global English Editing
The Boomer generation that could sit through a three-hour family dinner without once reaching for a screen developed a tolerance for unstructured time that most people under 40 now medicate, distract, or schedule away—and behavioral scientists say that tolerance is one of the strongest predictors of emotional stability in later life

The Boomer generation that could sit through a three-hour family dinner without once reaching for a screen developed a tolerance for unstructured time that most people under 40 now medicate, distract, or schedule away—and behavioral scientists say that tolerance is one of the strongest predictors of emotional stability in later life

Global English Editing
I’m 73 and the thing that keeps me up at night isn’t fear of dying—it’s the possibility that my children will clean out this house in a weekend and not understand that every drawer, every shelf, every pile they’ll throw away was a sentence in a conversation I was trying to have with them

I’m 73 and the thing that keeps me up at night isn’t fear of dying—it’s the possibility that my children will clean out this house in a weekend and not understand that every drawer, every shelf, every pile they’ll throw away was a sentence in a conversation I was trying to have with them

Global English Editing
I’m 63 and I nursed other people’s pain for forty-four years and the thing I never told anyone is that I learned how to hold space for everyone else’s suffering by completely forgetting that mine was supposed to count too

I’m 63 and I nursed other people’s pain for forty-four years and the thing I never told anyone is that I learned how to hold space for everyone else’s suffering by completely forgetting that mine was supposed to count too

Global English Editing
8 things about my husband I only understood after forty years of marriage—and wished I’d known by year five

8 things about my husband I only understood after forty years of marriage—and wished I’d known by year five

Global English Editing
Load more