Hauling out one of the most over-used stereotypes, Saatchi & Saatchi Bogota has barfed up this lame excuse for a commercial touting the power of a pearly white smile. The commercial, for Trident Total Gum, plays off the old stereotype that all a woman has to do to get out of a ticket is flash a smile and bat her eyelashes. And that’s all this woman, who is extremely parking-challenged, has to do to fend off a ticket-wielding police officer.
And that’s all there is to say about that.
