The Cobalt: A Cred-Bereft Ugly that Can’t Be Painted Over

  • 1 min read
chevy-cobalt-labs.jpg

Snake Plissken, who sent us this lead, called the hip-hop-inspired Chevy Cobalt Labs subsite “an identity crisis in website form.”

After surveying the features — Tricked or Trashed (think Hot-or-Not), Mod Street (where you can visually vandalize your own Cobalt) and Track Challenge (where you can race other site visitors) — we’re inclined to agree.

We also wonder why Honda never tried anything similar with the rice-rocket Civic crowd. Unlike the Cobalt, which is stretching the limits of our imagination with this Pimp My Ride crap, that was a car kids liked to play with.

Picture of Steve Hall

Steve Hall

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