The Cheaper Way to Make A Car Look Fast

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So how do you make a car ad that shows how fast the vehicle goes without paying big bucks for a stunt driver, track fees and all the rest of the cost that goes along with all those winding mountain road spots? You use 3D models of course. And that’s exactly what BBDO Toronto did for Mercedes-Benz. The agency worked with Newad and Instil Productions to create 3D models of a motion blurred fire hydrant, parking sign, mailbox, sidewalk, wall and billboard. They then simp,y parked the Mercedes-Benz 2012 C-Class Coupe in front of it all. Not a bad idea.

Picture of Steve Hall

Steve Hall

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