You know the drill. “Oh, the client hates online”. “The site won’t let you do that”. “I’m not convinced of this mediums validity”
Jeff Jaffe cuts through all this puffery about online advertising foot dragging. A good read:
Jaffe Juice: Who’s the Bad Guy? Buyers. Sellers. Clients. Just who is responsible for inhibiting or slowing the growth of Interactive Advertising? You might be surprised by what Joseph Jaffe thinks.
Good thoughts to heed.
