The 5 Stages of Cannes Lions Grief (Or How to Deal With Not Winning A Lion)

  • 1 min read

And so it has come to pass. Once again. Another year. And no Lion to boost your ego. Depression sets in. You question your worth as a creative. You blame your clients for killing your brilliant ideas. You blame the judges for awarding one of the highest honors to an ad that celebrates selfishness. You promise yourself you will leave the ad business and go where your creative brilliance is truly appreciates.

You are going through the 5 stages of Cannes Lions grief. To help you navigate that treacherous path, check out this Tumblr from art director Giovanni Greco.

You will walk through the 5 stages; denial, anger, bargaining, depression and acceptance. It probably won’t help at all but at least it will take you mind off your depression for a minute of two.

Picture of Steve Hall

Steve Hall

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