If you watch any TV at all, you’ve probably seen that Saturn ad where a bunch of people go “That’s a Saturn…?” and then “That’s a Saturn?” and then (with contempt!) “That’s not a Saturn!” followed by the admiring “That’s a Saturn, all right!”
This campaign tack was taken to encourage new buyers to see Saturn with fresh eyes. But apparently the ad can also be used to reaffirm old beliefs.
Oops.
