That video from stock video provider Dissolve, which was inspired by poetic literature written by Kendra Eash, is approaching one million views on YouTube. The video itself, entitled This is A Generic Brand Video, is a collection of stock footage from Dissolve strung together with a voiceover which mocks the ridiculousness of every real branded video in existence.
In one such example of ridiculousness, the very Sam Elliott-sounding voiceover intones,”See how this guy in a lab coat holds up a beaker. That means we do research.”
The work is, perhaps, one of the best examples of a brand mocking itself in a successful manner that allows everyone to chuckle at the ridiculousness of it, the ridiculousness of the sort of work we do in this business and, at the same time, marvel at the simple, effective brilliance of the work.
