Hershey Foods is close to announcing a deal with Mexican singer Thalia Sodi to appear in ads developed for general and Hispanic U.S audiences. The deal is another of several deals that have capitalized on the crossover appeal of Hispanic artists. Thalia is known for both her singing and her acting in Spanish language soap operas.
Thalia already has a deal with smart for a collection of branded apparel, accessories, footwear and lingerie.
