In a departure from typical resort advertising, Austin-based McGarrah/Jessee, for its Hyatt Regency Lost Pines Resort and Spa client, has created ads that look like museum dioramas. The dioramas highlight the resort’s wilderness locale but also interject the luxury features of the resort as well. The dioramas were painted by landscape artist Don Collins and photographed by Brent Humphreys.
The ads will run in Conde Nast Traveler, Travel & Leisure, and Southern Living along with a list of Texas-based publications such as Texas Monthly and D Magazine.
