Terry Richardson Shoots Sexed-Up 2013 Equinox Campaign

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Fitness brand Equinox has once again hooked up with photographer Terry Richardson to shoot the brand’s 2013 ad campaign. The campaign, shot at the Pierre Koenig Stahl House in Hollywood Hills is said to “voyeuristically capture a moment made possible by the Equinox-powered body.”

So the takeaway? If you work out at Equinox, you can look hot walking up stairs in high heels, slink across a pool table in a sexy cocktail dress, peer knowingly into the camera while laying on a bed as a headless hottie stands over you and strike a starter block pose naked while yet another impossibly hot woman drapes herself over your back.

See? Staying fit dertainly does have its benefits, right?

Richardson’s work for the brand’s 2012 campaign came under fire for degrading women.

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Picture of Steve Hall

Steve Hall

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