Terry Richardson Shoots Sexed-Up 2013 Equinox Campaign

equinox_starter.png

Fitness brand Equinox has once again hooked up with photographer Terry Richardson to shoot the brand’s 2013 ad campaign. The campaign, shot at the Pierre Koenig Stahl House in Hollywood Hills is said to “voyeuristically capture a moment made possible by the Equinox-powered body.”

So the takeaway? If you work out at Equinox, you can look hot walking up stairs in high heels, slink across a pool table in a sexy cocktail dress, peer knowingly into the camera while laying on a bed as a headless hottie stands over you and strike a starter block pose naked while yet another impossibly hot woman drapes herself over your back.

See? Staying fit dertainly does have its benefits, right?

Richardson’s work for the brand’s 2012 campaign came under fire for degrading women.

equinox_bed.png

equinox_stairs.png

equinox_pool_table.png

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Choosing to stay home most weekends often has less to do with avoiding people and more to do with rationing a limited supply of attention for the handful of conversations that matter most

Choosing to stay home most weekends often has less to do with avoiding people and more to do with rationing a limited supply of attention for the handful of conversations that matter most

Global English Editing

More than 600 new independent bookstores opened in the US in 2025 alone — a sign readers want something screens still can’t give them

More than 600 new independent bookstores opened in the US in 2025 alone — a sign readers want something screens still can’t give them

Global English Editing

How often someone interrupts often traces back to whether they grew up somewhere airtime had to be claimed or was simply given

How often someone interrupts often traces back to whether they grew up somewhere airtime had to be claimed or was simply given

Global English Editing

People who sleep beside a pet are often choosing the one form of closeness that comes with no negotiation attached

People who sleep beside a pet are often choosing the one form of closeness that comes with no negotiation attached

Global English Editing

8 things well-mannered people do before they’ve even sat down

8 things well-mannered people do before they’ve even sat down

Hack Spirit

9 small signs someone dislikes you but is far too polite to say so

9 small signs someone dislikes you but is far too polite to say so

Hack Spirit