Ten Months Later, Ad Age Discovers McHottie Spots

  • 1 min read

Almost a year after its release in Japan, Ad Age is featuring the McDonald’s McHottie spot calling it “Ronald McDonald as you’ve never seen her before. Well, we have but we’re glad Ad Age readers can now clue in to to what Ad Age cites as a trend “where the clothing worn by brand icons has become a fashion craze for Japanese school girls.” What did Hilary Duff Say? That’s so yesterday? Anyway, enjoy. We can’t all be the first to discover a trend.

Other spots featured in this week’s Ad Age TV Spots of the Week include Strawberry Frog’s first work for Heineken which involves soccer and a lot of pigeons pooping in sync; a psycho-granny torments her son on a bed of nails to promote Universal Orlando’s Halloween; a kind of stupid DDB-created Diet Pepsi spot in which a Pepsi machine is drafted as a New England Patriots player; a stirring, emotionally schmaltzy W&K-created spot for Miller High Life featuring the Moon Girl which Ad Age hated so, of course, we love; a BBDO-created iPod copy-cat spot for Cingular’s new Rokr phone along with Madonna’s telephone booth spot which very clearly but apparently not clearly enough for Chicago Tribune advertising columnist Lewis Lazare, explains how 100 songs can be crammed into the Rokr iTunes phone; and, finally, Kaplan Thaler created an IAG “most liked” Aflac Duck commercial in which the duck is hurled out of a hammock and into a neighboring pool.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

The generation that was told they could have it all is now watching its childless members age into a healthcare system, inheritance framework, and social safety net that was built entirely around the assumption that everyone would have someone younger who cared enough to make the phone calls

The generation that was told they could have it all is now watching its childless members age into a healthcare system, inheritance framework, and social safety net that was built entirely around the assumption that everyone would have someone younger who cared enough to make the phone calls

Global English Editing
Research suggests adults who received minimal affection as children often become one of two things — either the most physically affectionate person in any room, overcompensating with a warmth they’re terrified of withholding, or the most physically reserved, maintaining a distance they don’t want but can’t override — and both responses are survival adaptations to the same wound, and neither one feels natural because neither one is, they’re both translations of an experience that was never given its original language

Research suggests adults who received minimal affection as children often become one of two things — either the most physically affectionate person in any room, overcompensating with a warmth they’re terrified of withholding, or the most physically reserved, maintaining a distance they don’t want but can’t override — and both responses are survival adaptations to the same wound, and neither one feels natural because neither one is, they’re both translations of an experience that was never given its original language

Global English Editing
Psychology says people who grew up with very little affection don’t become cold — they become hyper-competent, because when love isn’t freely given, achievement becomes the only language they know for earning value

Psychology says people who grew up with very little affection don’t become cold — they become hyper-competent, because when love isn’t freely given, achievement becomes the only language they know for earning value

Global English Editing
I still write every list by hand and I spent years thinking it was a quirk until I understood it was the only part of my day that actually belonged to me

I still write every list by hand and I spent years thinking it was a quirk until I understood it was the only part of my day that actually belonged to me

Global English Editing
Neuroscience reveals that people who genuinely enjoy repetitive routines have a different relationship with dopamine than novelty seekers. Their brains have learned to extract reward from depth rather than breadth, finding layers in the familiar that the restless mind skips over entirely

Neuroscience reveals that people who genuinely enjoy repetitive routines have a different relationship with dopamine than novelty seekers. Their brains have learned to extract reward from depth rather than breadth, finding layers in the familiar that the restless mind skips over entirely

Global English Editing
Behavioral scientists found that retirees who describe themselves as perpetual beginners report significantly higher life satisfaction than those who identify primarily through past accomplishments — because identity anchored in curiosity keeps growing while identity anchored in achievement can only look backward

Behavioral scientists found that retirees who describe themselves as perpetual beginners report significantly higher life satisfaction than those who identify primarily through past accomplishments — because identity anchored in curiosity keeps growing while identity anchored in achievement can only look backward

Global English Editing
Load more