Tactic 375 from the book, “How to Guarantee Your Ad Will Get Banned…And Get Seen by Millions” – make an amateur video of a teenage girl giving birth on a Leicester (England) high school field as students crowd around to watch like it’s some kind of hair pulling bitch fight.
The clip comes from the National Health Service. As with many “virals,” it’s unbranded which, as is always the case, makes us wonder, “What’s the point?” If you’re just going to shock without including any viewpoint, why do it in the first place? Oh right. We can’t actually tell people stuff. Then it would be advertising and people hate advertising. So we have to be all sneaky and shit. Hence faux viral clips such as this.
Actually, we should just shut up. Like the reveal of an old school teaser billboard, a branded version of this clip will be seeded later this week.
Created by The Rocket Science Group, the video was seeded by The 7th Chamber Friday and quickly got the boot from YouTube. Predictable, the press are all over it. The Sun. The Guardian. The Leicester Mercury. BrandRepublic.
