We all know top executives are busy but we also know that we have to communicate with them for any technology based marketing effort to be successful. Some interesting points from a recent eMarketer research round up article:
- 73.7% of C-level executives and 83.6% of VPs, directors and managers say they placed a greater importance on business technology initiatives in 2002 compared to three years before.
- 23% of both C-level and non C-level executives make technology business decisions based on online advertising.
- 46.5% of C-Level execs state magazines to be a major factor in technology business decision making.
- C-level executives spend the longest amount of time, per week, with the internet — 16 hours — compared to other forms of media.
eMarketer: Targeting Chief Execs with Tech
