As reported in eMarketer, the CMO Council reports 40% of senior level marketers at technology companies plan to increase their marketing budgets in 2003. Additionally, 93% say they will either increase headcount or keep it the same.
The study was done by GlobalFluency and the Aberdeen Group who together surveyed 350 senior level marketing executives working at tech firms with aggregate annual revenues of over $100 billion.
Let’s just hope this prediction comes true.
