While walking to work a few days ago in New York City, one of our informants, while on his way to his favorite coffee shop, Soy Lock Club near Jane and Greenwich, noticed the place had been transformed into something called the Tassimo Bar. After taking a few pictures of the crowd and noting the presence of earpiece-clad production assistants, it became clear this was more than your typical marketing promotion. As it turns out, he was told by one of the less guarded PA’s, “This is a segment for the Martha Stewart Apprentice Show.” So, it seems, Tassimo will be one of the product placement sponsors for an episode of the show.
As our informant left the “Tassimo Bar,” having grabbed his free coffee and macaroon, he noticed a bum walking out with a cup of coffee and snapped a picture capturing the odd juxtaposition of a hipster wannabe promotion with a man that just looking for something to drink. As soon as he took the picture, he was swarmed by a “mob of women with ear pieces,” one of which barked, “Sir, I need you to erase that image you just took.” It seems the Martha Stewart PA’s didn’t want their pristine scene tarnished by that of a poor guy just trying to get something to drink. Oh, the horror! The Martha Stewart brand tarnished by a bum. We look forward to the Donald Trump voice over-like disclaimer for this episode which will read, “Despite previous negative publicity, Martha Stewart nor Tassimo harbor any ill will toward the homeless and are pleased to announce the founding of the Martha Stewart/Tassimo homeless coffee fund which will support the caffeine needs of New York’s homeless population.”
Wallow further in the drama, including images of the PA attempting to block the camera, in this image gallery.
