Reminding us yet again that it’s the best thing to ever happen to December, Target launched a swingy, charmed-life kinda ad for its Holiday Gift Finder.
In it, a postmodern Santa in a snowed-in aluminum tower locates the perfect gifts for Wifey, Child, Token Ethnic Friend and Skeptical Mother-in-Law, right from his laptop. Each present is beautifully wrapped and received with an acceptable degree of gratitude.
“That’s Christmas wrapped!” quips an endorphin-soaked voiceover.
Because why ask over-obvious leading questions like “What do you want?” when you can pop psychographic data into a form, then peruse a list of age-appropriate products? Wow. Gifting is now as easy as advertising on Facebook.
We’d totally use the service, too, if FirstBank hadn’t already handled our gift issues.
