Target, with help from Minneapolis-based Space150 and director Phil Abraham, has launched a three episode series entitled Falling For You. The romantic comedy featuring Kristen Bell, Zach Abel and Nia Long centers on a couple of Target employees (Bell and Abel) who are charged by their boss (Long) with developing a fall marketing campaign.
The first episode of the series debuted today on Target.com/fallingforyou. The two additional episodes will follow October 9 and 9 with a live event planned for October 10. Each of the films, if viewed on the Target site, will have shoppable items that appear on the right hand side of the screen as they appear in the episodes. Clicking on the items will add them to the viewers list of favorites and can be purchased later.
Of the series’ avoidance of lame, product placement-style style dialog, Abraham said, “It was a mandate from all of us that the people should feel relatable and real. If people are spouting stilted dialogue, it’s just going to feel ridiculous.” Thankfully, the team pulls it off.
