You know Target, right? That big box store that’s hip? The one everyone pronounces as if it were some kind of French lingerie store? The one that likes to target the female target? The one that likes to associate big assed babes shakin’ ass with little girl’s back packs?
Got that mental picture yet? Now open your eyes and watch these three new commercials which focus on the retailer’s low prices. They’re marginally witty in that 20-something copywriter sort of way. They poke fun at a doofus who’d never find himself on a a date with a girl this cute. They highlight those awkward Christmas moments when finances interfere with the spirit of the day. They make it perfectly OK to adorn your house with lights like this guy does.
Price is always important but focusing on in strips away some of the brand’s cache. What do you think?
