In some of our past coverage, we’ve touched upon the changing nature of professional experience needed to form effective creative and marketing teams, how those teams should be structured and how agencies are reinventing themselves as the market has shifted away from the traditional agency of record model.
Add to that the notion of pi-shaped talent which, like T-shaped talent, describes a person with broad knowledge in all areas but adds capability for both left-brained and right-brained skills, and you have a dramatic shift in workforce expertise.
This shift toward a workforce that possesses a multifaceted skill set begs the question: are specialists endangered? I think not.
Read the rest on the Central Desktop blog…
