Taking Cue from Apple, Nissan Murano Ads Highlight Usability

nissan-murano-ad.jpg

While the Murano strikes us as exceptionally dull at first sight, here’s a low-key ad that does a nice job of highlighting its merits. (Very Apple.)

The spot broke during the Super Bowl. Understandably, nobody paid it much mind; it’s a bit mellow for such a high-tension time of year. But in normal daytime TV context — between a Pampers ad and maybe a soothing Advil spot — it would probably work quite nicely.

Hey, guess who made it? The ever-addled folks at TBWACHIATDAY.

Picture of Steve Hall

Steve Hall

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