Writing on Mutually Exclusive, Eric Eggerston points out the hidden dangers of choosing a URL. In a campaign to promote Tahoe, the Nevada destination has used the URL www.GoTahoe.com.
Of course, when capitalization is removed as it commonly is when entering into a browser, www.gotahoe.com takes on a whole new meaning.
For those not inclined to notice that sort of thing, Tahoe, apparently wants to know if you’ve got a hoe. Now hopefully, they are referring to the garden tool and not the ever prevalent, in Nevada, prostitute.
Perhaps this was simple oversight, ingenious marketing or just a sneaky trick from the Tahoe marketing folks to get press. In any event, we’re happy to help promote the world’s oldest profession.
