Writing on iMediaConnection, CooperKatz & Company VP Steve Rubel discusses the growing usage of tags to categorize content using keywords. Tagging sites such as del.ico.us, Flickr and Wists have popped up specifically to store content tagged by those who submit content, be it pictures, news stories or blog entries. Rubel posits the next logical (inevitable?) step as tagging grows: tagvertising. With tag aggregation sites, it will be very easy for companies to monitor what is being said about them as well as to advertise on tag term specific pages thereby achieving interest-based targeting.
