Taco Bell Promotes New Drink With Wood Chipper

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Combine a bucket full of fruit, a wood chipper and bunch of bored guys in the backyard of suburbia and what do you get? A quirky online promotion from Taco Bell for their new Mountain Dew Baja Blast drink. After viewing a video of the backyard stunt, which doesn’t go quite as planned, the viewer is taken to a promotional site for the drink. At the site, which carries a surfing motif, visitors can get surf board construction tips, view actual surf via links to surfline.com, search for the perfect wave which delivers a list of the nearest Taco Bell restaurants, call a number and listen to a voice mail message and enter the ubiquitous, but cheap in this case, sweepstakes to win one million…Pesos, that is…not dollars. One million Pesos is $88,000.

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Steve Hall

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