Urging those about to lose their freedom only to face a life of imprisonment doing…wait for it…a real job, Taco Bell is asking Millennial consumers to “Take advantage of Taco Bell’s Spend Less Summer – while they still can.”
A new campaign introduces Mr. Responsibility, played by Daily Show correspondent Aasif Mandvi and will consist of seven different spots, each featuring a Taco Bell product while encouraging people to remain free for as long as they can.
In July, the brand roll out a social component featuring a few Taco Bell interns. Will they be hot? We have no idea but they will show Taco Bell fans how to save money through short form sketch comedies.
