Tabasco Brings Sizzle, and Possibly Some Confusion, to Antwerp Bus Service

tabasco-on-bus.jpg

Antwerp residents: if you’re wondering why firetrucks are suddenly ubiquitous, slow-moving and sponsored by Tabasco, it’s because those aren’t firetrucks.

It’s just your local buses, dressed like the life-saving vehicles they never grew up to become.

The bus-as-firetruck campaign was put together by Duval Guillaume, which explained — slowly, so we could understand — that “Tabasco is so hot that you need a fire truck to cool down your mouth after you’ve eaten some.”

I wonder if that ladder gets hop-ons.

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Steve Hall

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