T. Rowe Price Goes Granular to Illustrate Grand Plan

  • 1 min read
rice-production-india.jpg

The best investors are people that can see the big picture based on the little rivulets of action that trickle into it: hoarding licenses to all sans-serif typefaces, for example, right before Web 2.0 made Helvetica a star.

(*shifts feet in awkward pursuit of a better illustration. Decides to move on instead*)

To demonstrate is ability to see the grand tapestry by virtue of its many intersecting threads, T. Rowe Price tapped JWT/New York to oversee a pair of ads in which small events bleed into bigger ones. Meanwhile, a soothing voiceover compels audiences with its amazing ability to synopsize The Economist.

Production work by Psyop. Ads below.

“Ink“:

“Rice“:

Picture of Steve Hall

Steve Hall

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