How do you get a passel of users to interact with your ad? Give them a compelling scenario with a cliffhanger that demands they mouse over to learn more.
Not a bad strategy. But a conversation about figure skating…? Come on, T-Mobile.
Our best guess is they were trying to capture the kind of inane conversation you’d have on a landline. (That is, before the advent of “free nights and weekends.”) But the “hours later…” punchline isn’t that great, either.
