The insanity of advertising complaints isn’t exclusive to America as witnessed by a recent complaint lodged by a Swedish woman about an L’Oreal ad showing a man’s hand on a woman’s body. Sending her complaint to the Ethical Advertising watchdog of Sweden, the woman, Sara, claims the ad is pedophile-like because the woman in the ad looks like a small girl. Adland has the entire story including the fact that the woman in the ad is, in fact, a woman and that the ad was retouched to remove her breasts thereby, perhaps, causing the woman’s complaints. If you ask us, we don’t know what the big deal is. It’s one of the most innocuous ads we’ve seen.
