Sweden Unleashes Even More Weird McDonald’s Commercials

  • 1 min read
mcdonalds_beard.jpg

Back in January, after viewing a crop of really weird McDonald’s commercial from DDB Stockholm, I wrote, “OMFG! WTF? We don’t know what drugs they use over in Sweden but, damn, we want some now! Or at least we want to know what goes on inside the minds of DDB Stockholm Copywriter Magnus Jacobsson and Art Director Frederik Simonsson who created these three off-the-charts whacked ads for McDonald’s.”

After viewing a new crop (1, 2, 3), I could almost write the same thing though these three new spots seem just a tad safer. Either that or I’ve become immune to the oddity of it all. This time there’s a beard coming out of a beard coming out of a beard coming out of a…oh, you get the point. There’s a human version of the space shuttle launch and, perhaps most odd, a freakish, nursery rhyme-style take on swinging on a swingset.

I’m Lovin’ It. Seriously.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

Research suggests adults who received minimal affection as children often become one of two things — either the most physically affectionate person in any room, overcompensating with a warmth they’re terrified of withholding, or the most physically reserved, maintaining a distance they don’t want but can’t override — and both responses are survival adaptations to the same wound, and neither one feels natural because neither one is, they’re both translations of an experience that was never given its original language

Research suggests adults who received minimal affection as children often become one of two things — either the most physically affectionate person in any room, overcompensating with a warmth they’re terrified of withholding, or the most physically reserved, maintaining a distance they don’t want but can’t override — and both responses are survival adaptations to the same wound, and neither one feels natural because neither one is, they’re both translations of an experience that was never given its original language

Global English Editing
Psychology says people who grew up with very little affection don’t become cold — they become hyper-competent, because when love isn’t freely given, achievement becomes the only language they know for earning value

Psychology says people who grew up with very little affection don’t become cold — they become hyper-competent, because when love isn’t freely given, achievement becomes the only language they know for earning value

Global English Editing
I still write every list by hand and I spent years thinking it was a quirk until I understood it was the only part of my day that actually belonged to me

I still write every list by hand and I spent years thinking it was a quirk until I understood it was the only part of my day that actually belonged to me

Global English Editing
Neuroscience reveals that people who genuinely enjoy repetitive routines have a different relationship with dopamine than novelty seekers. Their brains have learned to extract reward from depth rather than breadth, finding layers in the familiar that the restless mind skips over entirely

Neuroscience reveals that people who genuinely enjoy repetitive routines have a different relationship with dopamine than novelty seekers. Their brains have learned to extract reward from depth rather than breadth, finding layers in the familiar that the restless mind skips over entirely

Global English Editing
Behavioral scientists found that retirees who describe themselves as perpetual beginners report significantly higher life satisfaction than those who identify primarily through past accomplishments — because identity anchored in curiosity keeps growing while identity anchored in achievement can only look backward

Behavioral scientists found that retirees who describe themselves as perpetual beginners report significantly higher life satisfaction than those who identify primarily through past accomplishments — because identity anchored in curiosity keeps growing while identity anchored in achievement can only look backward

Global English Editing
Psychology says the rarest emotional skill in modern life isn’t empathy or resilience, it’s the ability to let someone you love be in pain without rushing to fix it, because most people’s “helping” is actually their own discomfort wearing a costume, and the person suffering can always tell the difference between someone who’s sitting with them and someone who needs them to feel better so they can relax

Psychology says the rarest emotional skill in modern life isn’t empathy or resilience, it’s the ability to let someone you love be in pain without rushing to fix it, because most people’s “helping” is actually their own discomfort wearing a costume, and the person suffering can always tell the difference between someone who’s sitting with them and someone who needs them to feel better so they can relax

Global English Editing
Load more