Hmm. While a swarm of CGI bees look really cool bursting through a plume of steam, deftly maneuvering their way through a large fan, whipping through a newsstand and forming the word “swarm” in a bar, we’re not too sure we want bees of any kind around when we consume a bottle of Jack Daniels Tennessee Honey.
Created by Arnold Worldwide and produced buy Smuggler, the work is said to have achieved over 10,000,000 impressions online and will air a few more times this year after having appeared during NBA and NHL playoff games.
