Well this is pretty ingenious. To aid potential drunk drivers in determining just how drunk they might be before they drive off into a potentially disastrous situation, TDA_Boulder – for client Hapa Sushi – created and distributed 5,000 hand-shaped cards to the windshield wipers of parked cars.
The card’s message read, “”WHEN TO CALL A CAB. 1. Turn wipers on low. 2. If you have any difficulty following the finger with your eyes, we suggest you call a taxi at 1.800.829.4222.” The 800 number was directed to one of several cab companies.
And no sushi sales message. How high-minded of the restaurant.
