The celebration of Christmas is usually filled with images of snow falling, sleigh rides, reindeers and all manner of winter wonderland. And while some Australians pine for that, grocery chain ALDI, with help from BMF. wants Australians to realize what they have right in their own backyard; sun fun and, yes, Surfing Santas.
Of the work, BMF ECD Carlos Alija said, “A lot of Australians think the European Christmas is special, more magical. But trust us. The grass is not greener. It’s actually buried under an inch of ice. Australians have the best Christmas in the world and we wanted to celebrate that by creating a new icon: the Surfing Santa”.
And, hence, we have surfing santas. Have a look.
