This guerilla campaign, in which a cup of coffee is stirred by an invisible hand or clairvoyant effort, drew eyes to the book sitting alongside it. We’ll let you guess which it was for.
Beware: the quality of the video is grainy, and the content itself is very long and very boring. And we don’t know why it is that people, drawn to the stirring cup, touch the book and not the spoon. Is this psychological? Do they imagine there’s some recipe locked deep in the hundreds of pages that will help them create their own vicarious stirring effects?
Because if we were curious enough to stop, we would have reached for the spoon (it would be cool if, for those reasons, the spoon also had a bit of an electrical charge – like, you know, a disembodied wrist-slap).
Thanks disruption for the lead.
