Superman Tags Call Attention to Christopher Reeve Foundation

  • 1 min read
superman_tags.jpg

Hoping to achieve the ubiquitous popularity the Lance Armstrong Foundation Livestrong bracelet did, the Christopher Reeve Foundation has launched a campaign to promote its Superman Tag, a dog tag-like item with the Superman S that can be worn on a necklace, on a key chain or on clothing. The campaign, which will include print, online, PSAs, cinema ads, blogger outreach and a MySpace page, intends to leverage the upcoming Superman Returns movie to build additional awareness of the tags which will carry the tagline, “Go Forward.” Proceeds from the sale of the tags will go to the Christopher Reeve Paralysis Foundation.

Warner Brothers has allowed the campaign to use the S symbol royalty free for the duration of the campiagn which will run until February 2008.Euro RSCG 4D created the campaign and is urging sites to donate ad space for the campaign. HealthOrbit and Prevention have. Adrants will be donating space as well. If you are so inclined, ad banners are available on the SupermanTag site.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

9 qualities of a truly good friend that have nothing to do with how often you speak

9 qualities of a truly good friend that have nothing to do with how often you speak

Hack Spirit
Benjamin Franklin won over a rival lawmaker in the 1730s by asking to borrow a book instead of doing him a favor, and psychologists later found the same trick makes total strangers like you more

Benjamin Franklin won over a rival lawmaker in the 1730s by asking to borrow a book instead of doing him a favor, and psychologists later found the same trick makes total strangers like you more

Global English Editing
Sociologist Charles Derber’s research on what he called conversational narcissism found that constantly steering a conversation back to yourself, even with something as small as “that reminds me of the time I—,” quietly starves the other person of the attention their story needed.

Sociologist Charles Derber’s research on what he called conversational narcissism found that constantly steering a conversation back to yourself, even with something as small as “that reminds me of the time I—,” quietly starves the other person of the attention their story needed.

Global English Editing
The difference between someone who invites people over easily and someone who needs three days’ notice usually comes down to one childhood rule

The difference between someone who invites people over easily and someone who needs three days’ notice usually comes down to one childhood rule

Hack Spirit
People who are genuinely content tend to do a version of these 7 things after dinner

People who are genuinely content tend to do a version of these 7 things after dinner

Hack Spirit
8 small things grandparents say that grandchildren repeat to their own children decades later

8 small things grandparents say that grandchildren repeat to their own children decades later

Hack Spirit
Load more