Well it is possible to believe everyone at Euro RSCG and the Ad Council gave the collective head nod to the notion it’s hard for a superhero to save the world all the time and it’s pretty easy for the average human being to donate a pint of blood, our head just isn’t quite nodding yet. Maybe we just have to watch these two (1, 2) J.J Sedelmaier-produced spots several more times before it all sinks in. OK. There it is. Now we get it.
