Superbowl Advertising Line Up to Include Michael Jordan

Steve Hall

Feb. 10, 2024
1 min read

Michael Jordan returns to the Superbowl advertising world after having been absent since 1997. He will be back in spots for Gatorade and Hanes.

Jordan will team with Jakie Chan for the Hanes spot. The Martin Agency created the spot.

For Gatorade, MJ will will play against his younger self in a special effects laden spot created by Element 79 Partners.

Great to see you back, Michael.

USA Today: USATODAY.com – Jordan heads band of famous faces in Super Bowl ads

Steve Hall

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