Super Buff Women Promote Super Buff Phones

superbuff.jpg

OK, we have nothing against people doing all they can to stay in shaped but when women work out so freakishly they end up looking like, well, a female body builder, it’s just kinda gross. Call us sexist but everyone’s entitled to an opinion including Virgin Mobile UK which has launched Super Buff, a site promoting its “totally buff phones” with help from super buff women. It’s all quite hilarious, though. Adland reveals the work was created by 12foot6 and Rainey Kelly Campbell Roalfe/Y&R.

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Steve Hall

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