In a first, NBC has decided to live stream this year’s Super Bowl on NBCSports.com and NFL.com. The live stream will be ad-supported but with ads separate from the television broadcast. With the Super Bowl being one of the last social viewing experiences and it’s likelihood it will continue to be viewed in small crowds, web and mobile viewing is likely to have little impact both on audience numbers and ad revenue.
The broadcast will also be streamed through Verizon to NFL’s mobile app. Of the live stream and its added features, NBC Sports Digital Media’s Rick Cordella said, “By adding multiple camera angles, HD-quality video, DVR controls along with social interactivity, our online streaming represents a compelling, second-screen experience that nicely complements NBC’s on-air presentation.”
