Hmm. Let’s think. How can we launch a campaign that celebrates the advancement of women and their transformation from refrigerator advertisement decoration to glass-ceiling breaking CEOs and Presidential hopefuls? Ooo. Ooo…we got it! A campaign that rests solely on hair color and pits blondes against brunettes in an intelligence challenge. Now that’s sure to remove any doubt we’d be positioning women as objects of desire, right? Sunsilk thinks so.
