On this first day following the U.S. Labor Day holiday and to remind us all advertising hasn’t changed one bit, we bring you this commercial from GameStop, featured in this week’s Ad Age TV Spots of the Week, in which video game hotties come to life and battle the fantasizing psyche of male gamers. Creative strategy: brain-dead, video game-addled men. Hot, ass-kicking women. Done, shoot it. Let’s do lunch.
In other new spots this week, HP brings back its Frame Up ads. Catholic Charities rivets with a simple but brilliantly well-executed call for donations. The Chinese government goes to elaborate lengths to get citizens to floss their teeth. Cadbury does its false teeth thing that we’ve seen before. Wendy’s uses a tooth to sell a ranch burger. Kia trys to make its cars seem as important is winning some sort of important sporting event. And, yes, America Express helps Andy get his Mojo back.
