Study to Claim Sex Doesn’t Sell

Steve Hall

May. 01, 2006
1 min read

Two college professors, University of Colorado Marketing Professor Paul Her and the late Binghamton University Associate Professor Yong-Soon Kang, are about to poke a whole in the ad industry’s love affair with sex as a tool to sell. In June, the pair will release a study, “Beauty and the Beholder: Why Pretty Faces Don’t Always Help Sales,” conducted among 200 college students that will show sex-laced advertising can backfire. We hope everyone ignores the study.

Steve Hall

TRENDING AROUND THE WEB

I spent years complaining about my life to anyone who’d listen while doing absolutely nothing to change it – and the day I finally understood why, I realized the problem was never that I didn’t know what to do, it was that staying unhappy had become safer than risking the unknown

Global English Editing

The reason every family dinner with aging parents feels slightly performative is that both sides are pretending—the parents are pretending they don’t notice the visits getting shorter and the children are pretending they don’t feel the obligation—and the love is real but the honesty isn’t and everyone leaves the table carrying something they won’t name

Global English Editing

I retired expecting peace and got restlessness instead – until the morning I stopped trying to replace work with something equally important and just let myself sit on my porch and watch the street like it was the most interesting thing in the world, because that Tuesday morning, it was

Global English Editing

I stopped biting my tongue at family dinners three years ago — and the silence that followed taught me that some people only loved the version of me that never disagreed with them

Global English Editing

I’m 37 and I’ve already learned the hard way that nobody is coming to save you, nobody is keeping score, and the life you’re waiting for permission to start is the one that’s already passing you by while you stand at the door deciding whether you’re ready

Global English Editing

I’m 73 and I made the mistake of telling my daughter I was lonely and she immediately started researching senior centers and activity groups and volunteer opportunities — and what I wanted to say was I don’t need a schedule, I need someone to sit with me on a Tuesday and not try to fix the fact that I’m sad

Global English Editing

Study to Claim Sex Doesn’t Sell

Steve Hall

RECENT ARTICLES

Lazy people who become highly disciplined often practice these 10 simple habits

People who light up every room they walk into usually display these 8 subtle behaviors

10 little things to start doing now to get ahead of everyone else in 5 years

People who are naturally quiet but highly observant usually display these 8 subtle behaviors

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors

Dad Uses Hot Daughter to Sell Car on eBay

TRENDING AROUND THE WEB

I spent years complaining about my life to anyone who’d listen while doing absolutely nothing to change it – and the day I finally understood why, I realized the problem was never that I didn’t know what to do, it was that staying unhappy had become safer than risking the unknown

Global English Editing

Global English Editing

I retired expecting peace and got restlessness instead – until the morning I stopped trying to replace work with something equally important and just let myself sit on my porch and watch the street like it was the most interesting thing in the world, because that Tuesday morning, it was

Global English Editing

I stopped biting my tongue at family dinners three years ago — and the silence that followed taught me that some people only loved the version of me that never disagreed with them

Global English Editing

I’m 37 and I’ve already learned the hard way that nobody is coming to save you, nobody is keeping score, and the life you’re waiting for permission to start is the one that’s already passing you by while you stand at the door deciding whether you’re ready

Global English Editing

Global English Editing