Study Says Audience Measurement Horrible

  • 1 min read

The Advertising Research Foundation has released a study which finds current media consumption measurement methodologies to be woefully outdated and inaccurate.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

I took my wife on a dream trip to Italy for our 40th anniversary and by day four I was sitting in a beautiful piazza feeling completely empty — not because Italy disappointed me, but because I realized I’d been chasing a feeling that actually lives in my Sunday morning kitchen, not in some foreign country

I took my wife on a dream trip to Italy for our 40th anniversary and by day four I was sitting in a beautiful piazza feeling completely empty — not because Italy disappointed me, but because I realized I’d been chasing a feeling that actually lives in my Sunday morning kitchen, not in some foreign country

Global English Editing
Psychology says the reason some people become unapologetically themselves after 50 isn’t arrogance — it’s that they’ve finally stopped outsourcing their self-worth to people who were never paying attention in the first place

Psychology says the reason some people become unapologetically themselves after 50 isn’t arrogance — it’s that they’ve finally stopped outsourcing their self-worth to people who were never paying attention in the first place

Global English Editing
Psychology says gen z’s obsession with clean eating isn’t really about food. It’s the first generation that inherited a world of ambient health anxiety and unlimited conflicting information, and controlling their plate became the only form of control that felt achievable.

Psychology says gen z’s obsession with clean eating isn’t really about food. It’s the first generation that inherited a world of ambient health anxiety and unlimited conflicting information, and controlling their plate became the only form of control that felt achievable.

Global English Editing
The people who genuinely thrive in retirement don’t have more money, more hobbies, or more free time. They have five habits that most people only discover by accident — If they discover them at all

The people who genuinely thrive in retirement don’t have more money, more hobbies, or more free time. They have five habits that most people only discover by accident — If they discover them at all

Global English Editing
Psychology says the most painful friendships to lose aren’t the ones that exploded, they’re the ones where you slowly realized you were the only person maintaining the illusion that it was mutual, and the grief isn’t about losing them — it’s about finally admitting you never had what you thought you did

Psychology says the most painful friendships to lose aren’t the ones that exploded, they’re the ones where you slowly realized you were the only person maintaining the illusion that it was mutual, and the grief isn’t about losing them — it’s about finally admitting you never had what you thought you did

Global English Editing
Psychologists explain that the reason your dog sleeping in your bed feels more comforting than sleeping next to another person is that the dog offers presence without evaluation, warmth without negotiation, and loyalty that never requires you to perform a version of yourself

Psychologists explain that the reason your dog sleeping in your bed feels more comforting than sleeping next to another person is that the dog offers presence without evaluation, warmth without negotiation, and loyalty that never requires you to perform a version of yourself

Global English Editing
Load more