Study of Marcom Programs Reveals Obvious: Most Suck

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Because sometimes a press release actually offers usable information, “A new survey on the state of integrated marketing communications, released by the Association of National Advertisers (ANA), reveals that 67 percent of marketers develop integrated marketing programs across most or all of their brands, but only 33 percent say they are very happy with their efforts. The findings, based on responses from more than 85 major advertisers, were released today at the ANA’s first annual Masters of Integrated Marketing Conference at the Grand Hyatt Hotel in New York City.” Now that we know what we already knew, we can move on.

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Steve Hall

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