In a survey conducted by IZEA 2,800 social media publishers/users were asked about their habits on advertiser engagement, compensation practices and publisher preferences and earnings, resulting in the following key findings:
– 88.3 percent of social media publishers monetize social media in some way.
– 87.4 percent of social media publishers have or would create sponsored content.
– The average social media publisher spends $711 per year on hosting, education, conferences and related social media costs.
– Twitter users earn 298 percent more in SMS for their blog than non-twitter users.
– 35 percent of PR, social media and marketing professionals are not aware of the FTC guidelines on endorsements in social media.
Check out the full report here.
