The Online Publishers Association conducted a study along with comScore Networks which examined the Internet habits of 18-34 year olds and made a stunning discovery – young people have embraced the web as an integral part of their lives. Thirty-eight percent of all time spent on the Web is done so by this age group. Activities such as viewing and sharing video and downloading music index much higher than the general Internet population.
While the study does state the obvious, it’s findings such as these that need to make their way to the desks of many an Internet-shy corporate executive as yet another proof point about the viability of the medium.
