Students Contrive Acronym Diversion for SCAD

  • 1 min read
scad_shorts.jpg

Alumni from Savannah College of Art and Design (SCAD) started production company The Dandy Dwarves and were tapped by their alma mater to create an interactive viral marketing campaign.

The fruits of their labour? SCAD Shorts. The object: guess the title of the bizarre spot playing on the screen. The trick: titles must always have the SCAD acronym.

This is harder than it sounds but results in some weird videos.

Repeat visitors get a running chance of winning – what else? – an iPod.

Picture of Steve Hall

Steve Hall

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