Entry update: Balendu at Adpunch brings our attention to a series of Mustang billboards that actually blur the scenery behind them. The idea is to lend drivers the impression that Mustang drivers see the world in hyperspeed.
Created by Miami Beach Ad School students Ian Hart and Annie Williams, the work takes a traditional medium largely ignored by its audience and turns it into a frame through which any passerby can see the world from the perspective of a very sleek vehicle. The board is made of GE Lexan EXL semi-transparent resin and blurs the scene behind it regardless of the weather.
Considering billboards are noted in a split-second if at all, it may help to make the logo bigger for once (thanks, Paul). Bold black copy may also bring the concept into sharp relief.
That aside, it’s a better effort than whatever marketing manpower Ford has (or doesn’t have) behind Mustang now. We haven’t heard so much as a purr from the big steel horse in the ad world lately.
